This repackage for the soulful Yogi Tea Brand included hand drawn henna patterns by an authentic henna artist and suggested yoga poses on the back for each different flavor. There were many boxes, these are some of my favorites.
Tortillaland makes a unique tortilla that has to be heated to bake it, and they had limited success with the product at stores like Costco when they came to TDA for a redesign. We looked at many logos and package styles, and landed on this one for its authentic old world flavor cues.
The French's Mustard redesign has been a longterm exploration of the brand and where to take it. Over the past year the design presentations have ranged from far on the natural and craft foods side, to more mass market focused on the other side.
These designs were selected to make final as French's wanted to make a half step towards a more natural looking product without alienating the large base of traditional users. Currently a new set of more natural designs is in development for the next phase.
Package design for Beyond Broth, a newcomer in the natural foods space with a unique product, drinkable broth recipes in single serve packs.
A traditional Irish Ale, with a traditional Irish Ale label design.
Electrolit is a longtime maker of hyrdation drinks in Mexico and they are now entering the USA with this new design for Costco stores.
The work in this section is un-produced. I like these designs, which were done recently for a local shop—they show the typical range you'd expect to see when doing a package project with me.